In your search for help, we’re willing to bet that you’ve seen a lot of content promotion tips. After all, finding a way to get your content out there is one of the hardest things you’ll do as a website owner.
Yet, sometimes the best tips are the ones that not everyone is trying. These are the tips that may not be your first move, but they could be the move that finally gets your site the attention it deserves.
So before you decide to throw in the towel, be sure to try out some of these underrated content promotion tips.
eMail Blasts (With Subscribers)
You’ve probably heard that email blasts are one of the best content promotion tips. You’ve probably also received a ton of promotional emails you never bothered to read. So what’s really the answer here?
Well, the answer is somewhere in-between. Yes, emails can be effective. Yes, emails can be annoying. In order to send effective emails that will actively engage, you should start by building a subscriber base. These are the people you know are engaged in your content. Sending emails to them first is a great way to maximize potential feedback.
By growing a subscriber base and focusing on those users, you can directly reach out to people who have expressed the most interest. This is the best way to take advantage of email in the modern age.
Work With Influencers
There’s an ongoing debate about how effective social media fame is. The debate centers around how effectively social media fame translates into clicks and buys.
However, influencers can be a great way to help spread awareness of your site or even a particular post. The key to working with influencers is to pick your spots wisely. Find the right influencers and the right opportunity rather than relying on influencers all of the time.
This is one of those content promotion tips that you have to be careful with. However, there are times when the right opportunity can come along.
Mention People and Businesses on Your Social Media Posts
You probably already know that social media posts are one of the best content promotion tips. However, you may also feel like your social media posts are being swallowed by the void. What gives?
The problem may have to do with your interactions. Whenever possible, you need to tag related people, products, and things in your social media posts. This way, you’re always directly reaching related pages which can easily expand the reach of your content. Even if you don’t ask them to share your content, you can increase your chances they naturally will.
Yes, it’s possible to just post content and have it become successful. However, especially when you’re first starting out, directly contacting related accounts is always the way to go.
Be More Than a Website on Forums and Social Media
Once again, we dive into the weird world of social media tips. You know that social media can help you promote your website. However, you know that such sites aren’t just for promoting your content.
As such, you need to learn to be more than a website on these platforms. If you create an account just to repost content, you’re going to have a hard time getting anywhere. Some websites, like Reddit, will even just delete posts from self-promotional accounts. That’s why you need to use your accounts to post content that doesn’t come from your website.
Granted, you need to make sure that the content is at least somewhat worthwhile, but that shouldn’t be too hard with practice. Just learn to treat your accounts like their being run by a person and not a news feed.
Self Promo From Your Own Social Media
Our next line in this series of social media content promotion tips is one you may already be doing. However, there’s a good chance you’re not doing it quite right.
It’s a great idea to use your own social media accounts to promote content. At the same time, this is about more than just writing a “check this out” post. It’s about using your account to interact with people and sites who may be interested in your site’s content.
This can be tricky to get right as you don’t want your personal account to become an extension of your site. However, the idea is that you can use your personal account to promote the person behind your website. That in turn will help you promote your content more organically.
Learn to Schedule Multiple Social Media Posts
We’re sticking with social media content promotion tips because it turns out they’re really just that valuable.
That’s especially true of this particular tip. It turns out that just repromoting a piece of content on social media once isn’t very effective. What you really have to do is schedule a post to be re-promoted multiple times. How often you should re-promote really depends, but the rough rule of thumb is about “12 hours.”
Promoting the same post 12 hours apart at least once will help ensure that you reach as wide of an audience as possible. It might also be a good idea to focus on peak hours, but creating some distance is generally what you’re looking for.
Utilize Link Explorer
Link Explorer is more than just one of the best promotional tips we can share with you. It’s arguably an essential part of running a modern website.
What is Link Explorer? It’s a tool that lets you see who is linking to your website. Why is that helpful? Well, as it turns out, other websites linking to your website is one of the absolute best promotional tactics. What this tool does is help you to see who is already linking to your website and what kind of traffic those links are doing.
Knowing who is linking to your website helps you build relationships and better understand where you should be devoting your promotional efforts. This takes so much of the guesswork out of promotion.
In case you haven’t noticed, social media can be a jungle when it comes to promotion. The biggest problem is that it’s hard to actually tell what the most effective approach is.
That’s why we recommend Followerwonk. This website allows you to better track how people are connected to each other and content through social media. In turn, that allows you to form a better strategy regarding how to direct your content and who you should be targeting with it. It can even break down your followers by demographics.
Granted, even this tool can take a little getting used to. Once you’ve had some time to play around with it, though, you may find that it’s an effective guide through an otherwise uncharted landscape.
Partner With Other Websites
One of our earlier content promotion tips dealt with the effectiveness of other websites linking to your content. The only problem with this tip is that you can’t exactly force other websites to link to your content.
The good news is that you can work with other websites to prompt your content. By partnering with other websites, you can help each other out by creating mutually beneficial links. The nature of this partnership is going to change based on you and your partners, but the idea is that one good turn will result in another.
Just be sure you’re comfortable with who you’re partnering with. You don’t want to work with a website that may tarnish your own reputation.
Write For Larger Websites
So far as content promotion tips go, we’re sure this one sounds somewhat counter-productive. After all, why would you ever want to send content to someone else?
However, this is quite simply one of the most proven methods of self-promotion. Using larger websites to promote your name and content can draw people to your own website over the long-term. Even better, this approach lets you use your website to focus more on specialty content that appeals to you while using broader content to promote your own site.
Again, this is a tricky topic as it can go wrong. Generally speaking, though, it’s an incredibly effective way to help show a large number of people why they should go to your website. Don’t’ overlook this just because there are some short-term losses.
Use Analytics to See Where Outside Traffic is Coming From
We’ve recommended various analytical tools in the past. Well, you’re probably not surprised to learn that they also go hand-in-hand with the best content promotion tips.
However, there’s one specific way that such analytics can help you promote your content more effectively. Most of the best tools feature a section that shows where outside traffic is coming from. While outside traffic from somewhere like Google or Facebook may be hard to work with, pay attention to smaller sites that steadily draw traffic.
Directly appealing to such sites can be a tremendous way to increase the effectiveness of your already valuable traffic earners. Exploring these sites further may even reveal additional promotion possibilities. It’s really about maintaining an open mind and keeping an eye out for where people actually go for content.
Use Old Posts to Promote New Content
In previous discussions of SEO rules, we’ve spoken about being careful with old posts. Changing algorithms no longer value repromotion quite like they used to.
However, there’s one way that you can always use old posts to your advantage. If you have older posts that have become steady traffic earners, you can use them to help promote new content. Effectively doing so typically involves using backlinks and similar tools to link relevant new content through relevant old content.
You have to be careful with how you use this technique. Relying on it too often can have negative consequences. However, wisely taking advantage of your most successful content can lead to long-term benefits that ensure a steady chain of evergreen posts.
Take Advantage of Comments Sections
Comments sections can sometimes be a nightmare. However, they also happen to be a tremendous source of information in the right hands.
Comments sections are often filled with people looking for more information or just a little more content. By answering those requests, you can directly address content needs where they appear. Even just using a business account somewhere like YouTube to respond in comment sections can be one of the best content promotion tips.
The trick here is to not make it seem like you’re trying to spam a website with your content. Instead, you just want to have a relevant account ready for whenever the right opportunity happens to present itself. Don’t overdo it, and you can get a lot of mileage out of this tactic.
Actively Encourage Sharing Through Content
The order of operations with promoting content usually goes: “Create content and then promote it.” While there’s really no way around that tactic, there is a step that is sometimes overlooked.
Yes, there are times when the content itself can be used as part of a promotion. The most obvious examples of this are call-to-action campaigns. By creating content that asks the user to share it in some way, you can more often than not garner more shares than you would by simply doing nothing. More importantly, you can create content that is actively designed to be shared on social media and other sources.
What you should keep in mind is that you don’t have to do this all of the time. Instead, it’s really a matter of ensuring that you occasionally encourage some level of promotion in at least some of the content that you produce.
Try to Get Companies to Promote Positive Reviews
Let’s be clear about something now. This is not an attempt to convince you to manufacture promoted content without labeling it as such. It’s fine to reach out for sponsored content opportunities, but you don’t want to hide the nature of such content.
However, let’s say that you write a positive review for something simply because you like it. Well, be sure that review with the company, manufacturer, or associated individuals on social media. If you’re lucky, they may choose to share your positive impressions on their own channels.
Again, the idea here is to not overdo it. Otherwise, you run the risk of hurting your image. Picking your promotional spots in this instance can go a long way towards using larger social media accounts to more effectively promote your own content.