When it comes to WordPress SEO plugins, you might notice that it is all about increasing content visibility. Among WordPress SEO plugins you can find out there, Rank Math and Yoast SEO, perhaps, are the most popular ones. While Yoast SEO has been around in the industry since WordPress went public for the first time, Rank Math is considered a new tough challenger. So, which is one that likely works best for your needs? Here is Rank Math and Yoast SEO’s head-to-head to help you decide which one is better.
Old Player VS New Kid on the Block
Yoast SEO was launched in 2010, making it almost as old as WordPress itself. This is also the main reason behind the domination of plugin products in the industry. At the beginning of the Yoast SEO creation, Joost de Valk, the creator made it for WordPress in some small plugins. Along with the growing popularity of the plugin product, it then turns into one super plugin the world knows now. Today, Yoast SEO is a global company and known to have annual revenue of as much as $12 million with employees.
Due to years of experience in the WordPress plugin industry, Yoast SEO is also considered the most important producer of SEO plugins. The company has even expanded its services to some other areas including a tutorial to create the most of SEO. Not only that, but the company also provides users with tailored SEO plugins for News SEO, video SEO, and eCommerce.
While Yoast SEO is known as the godfather of SEO, Rank Math is a relatively new player. Being launched in New Delhi, India back in 2018, Rank Math has emerged to be a serious challenger of the old player. In less than 2 years, more than half a million users have downloaded this WordPress plugin.
Although Rank Math is not made the second most popular WordPress SEO plugin choice yet, its fast rising popularity gets massive attention from the public. It is even recognized as the 2nd most successful SEO plugin in 2020. One of the main reasons why Rank Math’s success as a newcomer in the WordPress plugin industry is the features offered. Despite its impressive Premium features, it also provides various great free versions that are hard for other SEO plugins to challenge.
Getting Started with Yoast SEO and Rank Math
When it comes to how users can get started with the SEO plugins easily, both Yoast SEO and Ran Math offer impressive and handy tools. However, each of the SEO plugins comes with its benefits.
Coming from your WordPress dashboard directly, there are some handy wizards included in the set-up. These include enabling you to talk through several features you considered the most important ones in the functionality of your SEO plugins. Generally speaking, there will be an 8-step setup process that you will find in the Yoast SEO along with an integrated demo video. This process will be very beneficial the most, especially for those who are new to the SEO plugin.
Another great thing about the handy wizard of Yoast SEO is that it is logical. Moreover, the wizard can also be used to guide you through basic data set up such as the organization and website type. It will take you through the more complicated steps such as engine appearance and indexing seamlessly.
The configuration wizard of the Yoast SEO will make it possible for you to disable various features like the admin bar menu, XML sitemaps, text-link counter, readability analysis, and more. Not only that, but the configuration can also tell you what these features are. In this way, you can know what you are switching on or off. Furthermore, the configuration wizard of the SEO plugin is also user-friendly and easy to follow.
As for Rank Math, you will find out that there are differentiations between the advanced and basic settings of its configuration wizard. In this way, you can choose to have full editing control or alter simple aspects of your website. Furthermore, the option also makes it possible for you to link the setting to the SEO plugin. This will allow you to access more features provided by Rank Math. Additionally, it is also easy to switch between the advanced and basic settings.
The wizard configuration of the Rank Math is also easy to complete. You can do it simply by adding the information of your website and company by using software integration such as Google Analytics. The wizard can also be used to conduct a diagnostic test to find out any compatibility issues.
As for keywords, here are the differentiation between Yoast SEO and Rank Math.
Using Yoast SEO will make it possible for you to analyze the single keyword utilized on the free version that you chose. If you pick up the Premium version, there will be more options available for you to choose from. These include assessing keywords by using different languages, singular/ plural word forms, and present/ past tense. The analysis will allow you to rate how good the SEO plugin is and provide you with some recommendations.
You can enjoy a more in-depth assessment of keywords if compared to the free version of Yoast SEO. The keyword assessment will allow you to rank the SEO from null to a hundred. If you go above the 80-mark for the ranking, it will show a green color that indicates “good”. Rank Math also provides you with a readability score to enable you to find out that the keyword uses a proper number of times.
Free Feature List
Both Yoast SEO and Rank Math come with an entire host of free features for users. However, Yoast SEO seems to have a shorter list of free features. The same free features you can find in both of the SEO plugins are SEO templates, search console, counter internal for links, adding breadcrumbs, as well as XML sitemap and sitewide schema markup. Meanwhile, some features that you can only find in Rank Math are counter for external links, 404 error manager, multiple keyword analysis, integration with Google Analytics, and redirect manager.