Some people say there is no real way to increase traffic quickly for your website. There is some truth to that. Meaningful traffic increases are the result of months and years of hard work and a bit of luck. There is no substitute for that level of devotion.
However, it’s simply not true to say that there aren’t some things you can do in the meantime to enjoy a traffic bump. After all, long-term improvements are often made of short-term steps. Some of those short-term steps can immediately pay off. It’s just a matter of understanding what you need to do and what kind of results you should expect.
So while there are few easy answers, here are some tips which can help boost your traffic in just one month.
Stop Depending on Evergreen Traffic
Evergreen posts are commonly seen as one of the best ways to increase traffic. In short, an evergreen post is one that isn’t tied to a particular time frame. It can do steady (or high) traffic over a long period of time.
The truth behind evergreen posts is more complicated than that. Many evergreen topics in a variety of fields are pretty well covered at this point. With Google also indexing top evergreen posts, your chances of hitting evergreen gold are increasingly thin.
You should still aspire for evergreen traffic. However, it would be foolish to think that every post is going to be an evergreen hit.
Clean Up Your Old Posts
You probably don’t think much about your old posts. Unless they’re actively doing traffic, there’s really not much they can for or against you, right?
Wrong. One of the quickest ways to increase traffic is to comb over old posts for problems that can be ruining your search engine indexing. Said problems include everything from using too many of the same keywords to having too many outdated images.
By making sure that at least most of your older posts adhere to modern indexing standards, you can greatly improve the visibility of recent posts in the short and long term.
Start Using Hashtags and References
We probably don’t need to explain the value of using social media to increase traffic. It just makes sense that promoting your posts via various outlets will increase awareness of them.
However, it’s important to understand how to promote your posts. Specifically, you should be using hashtags “@s” in order to target interested people more directly. Otherwise, you run the risk of seeing your post fall into the conversation void.
This is one of the easiest and most effective ways to reach a targeted audience with your content. That should be your goal with social media promotion whenever possible.
Build Off of Your Successful Posts
Is there a post or series of posts that has been working for you lately? It’s important that you don’t just leave that content be if you want to increase traffic.
More often than not, traffic on a post goes up for a reason. Maybe it’s because you touched upon a particularly good topic. Maybe that post happens to feature some excellent indexing. Whatever, the case, it’s important to understand why a post is doing well so you can then build off of it.
How you build off that post really depends on the situation, but successful content is never an anomaly. You should always take advantage of one whenever it comes up.
Check Trends Every Day
It’s amazing how many resources are at your disposal online. For instance, did you know it’s possible to see exactly what people are searching for every day?
Indeed, following trends is the best way to quickly increase traffic. Obviously, the best thing you can do is write about a topic that touches upon the biggest trends. If that’s not possible, though, then you need to make sure the topics you do cover deal with the biggest trends.
This tip alone won’t guarantee traffic success, but it’s nearly impossible to achieve that success without it.
Use a combination of Long and Short Content
Generally speaking, longer content tends to rank better. A post of over 2000 words vs. a post of 500 words on the same topic is typically ideal.
However, the fact is that such long posts are not always possible. They’re time-consuming, and sometimes, they’re wildly impractical for a trending topic. As such, you should realize that shorter posts are entirely fine from time to time.
Finding the distinction between the two is really a matter of understanding what is appropriate for a given situation. There really isn’t a universal rule on this, but rather the idea that you should pursue a variety of content.
Consider Swapping to An SEO Friendly Theme
Granted, this is one tip that is harder to pull off in the course of a month. However, it’s something that may prevent you from being able to ever truly increase traffic.
The truth is that some themes are better designed for SEO than others. If you’re working with a theme that isn’t properly SEO attuned, then there may be no way to recover from it. You could follow every tip in the world, and you may never see a sizable traffic bump.
With that in mind, here are some themes we recommend that are proven to be SEO compliant:
Target “Midrange” Topics
Yes, it’s important to cover trending topics. However, there are all kinds of trending topics. There are also some topics that are so well covered that it’s hard to really rank in search results for them.
That’s why you should look at midrange topics. There are popular topics that aren’t quite as populated as some of the top trending searches out there. That also means that there are many people searching for them who aren’t always getting the content they’re looking for.
Such topics can be a gold mine in the short term, but this is also a great long term keyword strategy.
Promote Content That’s the Same, But Different
It sounds simple, but this is really one of the best ways to increase traffic.
By putting a spin on a topic that’s proven to be popular, you can always reap instant traffic rewards. People tend to crave ideas that touch upon something familiar but offer some kind of new twist. The details of this strategy will vary by topic, but the idea remains the same.
Whether it’s your own posts or someone else, this is one of the few proven, simple ways to determine what posts to tackle next. Just make sure your own post is getting out there to people.
Update Old, Popular Posts
This one is a little tricky, but it can work under the right circumstances.
Basically, it’s possible to reignite and old hot post to boost traffic. Google has cracked down on such updates before, but the basic idea remains the same. If you add 300-500 new words to an old post and repromote it, it’s possible to send it up search rankings once more.
Just be sure to understand the rules regarding this practice. Also, don’t try to do this to posts that are still actively trending or are high ranking in a category.
Study New SEO Rules
We’ve mentioned it many times before, but we can’t emphasize this enough. If you want to increase traffic, you need to understand SEO.
You also need to understand that SEO rules and regulations are constantly changing. That means that something that may work for you one month could fall flat on its face the next. That’s why it’s vital to make sure that every piece of content you publish follows SEO rules.
At a minimum, you should be checking monthly for SEO policy updates. Otherwise, you risk essentially losing a month of content.
Check On-Page SEO Ratings
Here’s another one of those tools that’s one of the easiest (and most effective ways) to quickly increase traffic.
It’s possible to check the SEO compliance of a single post/page. This can either be done via online tools or even plugins you install via WordPress. These tools not only help you spot check posts, they also help you ensure you are up to speed on modern requirements.
We know it sounds like a pain, but doing this with every post guarantees you’re maximizing your exposure and potential traffic gains.
SEO rules change, but backlinks remain one of the more consistent ways to increase traffic.
Backlinks are basically when one website links to your website (or vice-versa). Google considers them to be one website’s vote for another website. As such, they tend to quickly drive up rankings.
While it’s possible to achieve entirely organic backlinks, that’s not always a guarantee. As such, you may want to try working with partners in order to ensure that there are enough backlinks to your website.
Study and Understand Your Analytics
It’s entirely possible to download an array of plugins that will tell you everything you need to know about your website. However, that information is pretty much useless if you just look at it without understanding it.
Look at your analytics over the last few months. Try to identify the common links behind what works and what doesn’t. This information will pretty much always serve as roadmap for where your website should be heading.
While this is definitely a long-term technique, executing it properly can absolutely ensure you increase traffic.
Write Better Headlines
It’s really quite simple. Better headlines will draw more visitors 100% of the time.
What is a better headline? Well, it’s not a misleading one. Always deliver what you promise. However, you need to find a balance between a headline that will please a search engine and one that will please a person.
Basically, you want to work in keywords for search engines but never in such a way that will sound awkward to a person. Try front-loading a keyword before initiating call-to-action wording.
Look for Guest Bloggers
The truth is that social media can be a poor judge of popularity. Just because someone has a million Twitter followers doesn’t mean that a million people will read something they wrote.
However, pursuing guest bloggers can certainly increase traffic. If nothing else, the idea is to increase the exposure of your website by putting yourself in front of people who may have otherwise never heard of you.
This can have diminishing returns, but it’s certainly an effective technique for a growing website.
Promote Your Comments Section
You may have heard that comment sections have pretty much been replaced by social media. There is some truth to that, but it’s not nearly as cut and dry as you were led to believe.
An engaging comments section is still one of the best ways to foster a community. Not only will a community of users certainly increase traffic, but they may be tempted to help spread the word of your website to others.
The fact is that every website owner should stay on top of their comments section to improve the overall health of their website.
Share Links to Discussion Based Sites
Facebook, Instagram, and Twitter are all premium promotion destinations. However, they’re not the only way to increase traffic.
Sites like Reddit and other discussion-based platforms can often lead to more short-term gains than any other platform. That’s because users on those sites are particularly interested in sharing links.
Just make sure you follow any site rules in order to ensure that your sharing attempts to not get removed for policy violations.
Advertise (When Appropriate)
Yes, formal ads can help you increase traffic. That being said, you need to recognize that they’re not always a viable option.
The fact is that it’s just not natural for some sites to advertise. If you’re selling some kind of product, advertising makes much more sense for you. If you’re promoting more “news-like” content, buying an ad could be counter-productive.
Understanding when advertising is (and isn’t) appropriate is a big part of the traffic battle. Also, understand that there are more ways to advertise your site than just buying some traditional ad space.