Starting a new website to promote your business can be quite challenging, especially if it is the-first-ever website you create. But, with the right choice of Content Management System (CMS) like WordPress, you can get the backup you need. Whether it is for business websites, eCommerce stores, blogs, or even personal sites, these platforms can benefit from using WordPress.
Take a look at the features and some more reasons why you need to use WordPress for websites to bring brand awareness to your business here.
WordPress’s Features
Features in WordPress are developed from time to time. It provides a platform that allows you to grow. WordPress will make it possible for you to manage the content of your business website fast and intuitively. Not only that but the platform also comes with an easy learning curve that even a beginner can operate the tool like a pro. Here are some highlighted features of WordPress that you can use to improve your business website.
- Unlimited Posts, Products, and Pages
WordPress will make a great option for creative individuals. WordPress comes with almost unlimited options if it comes to pages, posts, and products. In this way, whatever idea you have in mind, you can always find a way to bring it to reality with WordPress.
Using WordPress will allow you to add texts, links, images, and files. Not only that but you can also add embed media right on your pages’ content areas. Interestingly, you can do this anytime and there will be no number restrictions related to pages, products, and posts that you can add.
- Flexible Post Scheduling
With WordPress, you can schedule what you want to post on your website at specific dates and times. In this way, you can create content for the website ahead of time. This feature makes it possible for you to create pages and keep them as a draft until you think they are ready to publish.
- Integrated Blog and News Posting
It is a feature of WordPress for websites that benefits from built-in blogging. Not only that but it also takes advantage of blog category management. The feature enables you to do various tasks including editing, adding, and removing content easily whenever necessary. In other words, you can add news articles or blogs directly from your browser on an ongoing basis.
- Additional Website Editors
Another great thing about using WordPress to manage your website content is that the platform comes with a feature to add, edit, or remove additional editors easily. In this way, you can provide others within your company or organization with the ability to manage the content of your website. This feature also allows you to keep your business website fresh in a snap by self-service password reset abilities and web-based content management.
- Managed Web Security
There are many cases when a website suffers from outages continuously. Your website is often hacked which results in a loss of potential sales, customers, a negative image of your brand, lower organic search engine ranking, and more. This is how WordPress will be very beneficial for your business website.
WordPress for websites will provide you with CMS security, core upgrades, updates, and backups. This is because you are considered a part of WordPress’ managed web hosting service. The platform uses a reliable development approach to create a website. In this way, the managed business hosting service provided by WordPress can help you prevent break-ins related to CMS-driven websites.
To improve security, WordPress will lock down your website. This is aimed to get rid away of dangerous entry points often used as malicious visitors by hackers. Furthermore, security practices by WordPress are also evaluated constantly. This is to make sure that any new threat to your website will be instantly mitigated and identified. Additionally, web nodes are also upgraded and firewalled by WordPress on an ongoing basis.
- Restore Deleted Pages
With WordPress, you don’t need to worry about accidentally deleting important page content. WordPress can always restore it as long as it hasn’t been deleted permanently. WordPress also allows you to use built-in version features to help you roll back page text to previous versions. In this way, you can save a page to make sure that it is only you that can see what it looks like. As an alternative, you can opt to publish the page live whenever you think necessary.
WordPress’ Benefits
WordPress for websites comes with a lot of benefits you can enjoy and here are some of them.
1. Easy to Manage
One of the brilliant reasons to use WordPress is that the platform allows you to easily manage the content of your website. This is possible to happen thanks to the intuitive content management system of WordPress. The system makes it possible for you to log in from a browser of your choice, anytime and from whenever you want. Additionally, the WordPress content management system enables you to change your business website even if you don’t have a programming background.
2. Reliability
Picking up a certain platform to manage a business website needs you to know the reliability of the service provider. Sometimes, you can determine the reliability of the platform simply by looking at how many people use it. If you want to use this method to find out the reliability of WordPress, you can be assured that it will be an ideal option for your website.
Based on a recent report by Kinsta, the CMS market share today is dominated by WordPress. It controls the CMS market up to 60%. Speaking about all websites worldwide, the power of WordPress is 34%. If you think that it is “just a number”, then think about the big-name sites that have used services provided by WordPress. Some of them include TechCrunch, CNN, UPS, and TED.
Today, it is estimated that new posts as many as 70 million new posts are published monthly on WordPress. Interestingly, in relatively the same period, these posts can generate 77 million new comments on average.
3. SEO-Friendly
WordPress for websites is also SEO-friendly. This will make it easier for you to manage your website content. WordPress allows users to have some built-in tools, making it an SEO-friendly option for your business website. This is also possible for you to upgrade from the basic SEO tools before installing a WordPress SEO plugin.
