15 Revenue Tips for a Profitable WordPress Website

revenue tips
Photo: WPblog.com

If you’re looking for revenue tips, then you’ve probably realized what so many other WordPress site owners already have. It’s not easy to make money off a website.

While running a successful website can be an enjoyable and lucrative endeavor, a profitable website is part of a process. It’s actually the final part of a process that you’ll never see the end of unless you’re willing and able to put the work into creating a website that people want to visit and a website that performs well.

That being said, it’s a lot easier to get to that point if you better understand what the road to a profitable website looks like. That’s where revenue tips come into play. Revenue tips alone will not result in instant cash flow. However, whenever you find yourself wavering during the difficult process of website creation, these tips can help ensure that you know you’re on the right track.

So whether you’re a beginner, expert, or someone who considers themselves to be slightly in-between, these are some revenue tips for WordPress that will help you achieve a truly profitable website.

Find a Money Making Theme

This is one of the top revenue tips that we can offer that too many people ignore.

Yes, your choice of theme can impact how much money you make with your WordPress website. On a technical level, certain themes allow you to generate more ads and content. They make the process of site creation easier, and they often allow you more space to put ads and revenue-driven content.

More importantly, the right themes just look better. Beyond the technical part of the revenue process, the fact is that creating better-looking sites and the content will attract more viewers and convince viewers to stay longer. That’s the heart of making money with WordPress.

To that end, here are a couple of revenue-focused themes we can easily recommend:




Install and Master AdSense

What is Adsense? Well, if you’re looking to make money online, it better become your best friend.

AdSense is a Google-run program that not only expedites the process of adding ads to your website but helps you manage the money you make. It’s not quite your one-stop shop for all your ad needs, but it’s also not that far off.

Downloading AdSense is one thing, but you really need to learn to master it. That means learning to navigate its advanced setting features, but more importantly, it means experimenting with the various ad placement possibilities that it offers.

Take Advantage of Plugins

You definitely need to have AdSense installed before you even think of following our other revenue tips, but there’s more to online revenue generation than that.

In fact, there’s a wide world of plugins out there designed to help you make more money. We talked about some of our favorite ones right here. These plugins do everything from creating additional ad space to help you keep track of additional revenue sources.

For the most part, though, you should focus on plugins that automate aspects of the revenue process. Anything you download that cuts down on the amount of micromanagement you utilize is the right plugin for you.

Market, Market, Market

In many ways, making money with your WordPress site is not that different from making money elsewhere. Some of our revenue tips could apply to any form of making money.
That’s especially true of this one. The more you promote your website, the more potential revenue it will be able to generate in the long-term. Marketing can take many forms, but it starts with social media. You’ve got to promote your website and content via every social media platform you can create an account for.

You can also consider paid advertisements, but these are a little more tricky. Many say their payoff isn’t really worth the money and effort that goes into them. However, you can experiment with them to see if they happen to perform better for you.

Pursue Affiliate Options

Of all the revenue tips we can offer, this is one of the most essential (and easiest) that you should pursue.

Basically, you can create affiliate links for your websites in order to promote various products and services. Unlike more traditional ads, affiliate links are easy to organically incorporate ad content to your website. The ideal strategy is to either base content around them or simply use them to promote products you’re already talking about.

This is one of the least intrusive and most beneficial revenue options available to most WordPress users. Just about anyone can benefit from it as long as they commit to a strategy and stick with the promotional process.

Consider Sponsored Posts

Along with affiliated content, sponsored posts have quickly become one of the most widespread and reliable forms of revenue generation on WordPress.

Sponsored posts are basically what they sound like. You reach a deal with someone who wants to promote their product or service via your website. As part of the deal, you create a piece of content designed to promote them. The terms of this content may vary, but the arrangement ideally ends with you publishing the content and receiving pay for it.

Just know that you need to tell viewers when a post is sponsored and that this process can require some additional legwork. However, it’s still one of the most beneficial all-around revenue tips available to most site owners.

Create Premium Content

Don’t believe that even the best revenue tips will make you a ton of money on their own. Any profitable site starts with desirable content.

To that end, one of the best revenue platforms starts with quality content. If you notice your readership growing or particular pieces of content garnering more attention, then it’s time to start investing in premium content. By that, we mean setting up a “paywall” for certain pieces of content. By encouraging users to subscribe to access this content, you create a sustainable and organic revenue stream.

It’s almost impossible to push premium content when you’re just starting out, but premium content becomes an increasingly better option as your site grows.

Maximize Sellable Ad Space

Revenue tips aside, making money via a website is a fairly traditional process. For the most part, that means you still need to sell ads in order to generate revenue for your content.

To that end, you need to be sure to maximize your ad space. By that, we don’t mean that you need to fill your web page with ads. That’s actually a bad move. It does mean that you need to identify spots on your website that will most optimally support ads. That could mean downloading plugins that will open up additional ad space opportunities.

Basically, you want to make sure your website features as many ads as possible while still passing the eye test. If that’s the case, then you’re on the right path.

Consider Mastering a Niche

While most of our revenue tips concern directly making money, this one is actually based on raw content.

One of the best ways to promote your website is to find a content niche. By that, we don’t mean that you need to cover topics that only appeal to a smaller group. That’s a bad thing to do SEO-wise. What it does mean is that you shouldn’t try to cover so much content that you end up falling behind everyone else out there.

By narrowing the focus of your content somewhat, you can more easily attract new and regular visitors. That alone should greatly improve your revenue stream.

Create A Store

This isn’t an option for everyone, but it’s impossible to give helpful revenue tips without mentioning stores.

A store is the most straightforward form of website revenue imaginable. You make a product, you sell the product, and you get money. It’s still the heart of several industries. Obviously, the concept of a store benefits site owners who actually have something to sell. It makes less sense for online magazines and similar content.

Even still, you should consider creating a store regardless of your content type. If you can afford to create merch (whether it be shirts, magazines, or subscriptions), you’d be amazed by how much money you can potentially make off of merch. While that’s still not a viable option for everyone (especially in the beginning), a digital store should always be on the back of your mind.

Understand SEO and Keywords

Along with creating ad space, this is really the heart of making money online. All other revenue tips will fail if you don’t follow this one.

You need to understand SEO and keywords if you’re going to have a profitable site. Let’s be clear about what that means. It starts with understanding how Google prioritizes search engine results and keyword content. By creating content that adheres to current topics and longer-lasting “evergreen” topics, you have a much better chance of attracting search engine visitors.

However, we also mean that you need to be able to stay on top of changing SEO rules and trends. Doing so requires you to have a better understanding of how SEO rules really work and why certain content falls out of favor over time.

Don’t Settle on One Revenue Channel

We’ve touched upon revenue tips that deal with this topic, but we should be clear about what, exactly, this means.

You are not going to make a profitable website solely by selling ads. You’re not going to make a profitable website solely through affiliates or sponsored content. Making a profitable website really requires you to maximize as many revenue streams as possible. That may sound obvious, but it’s not. In fact, many website owners may become frustrated with initially diminishing financial returns because they’re only looking at certain metrics.

You need to be utilizing every possible revenue channel that you can reasonably take advantage of. If not, then you’ll always be selling your site’s potential short.

Improve Your Mobile Functionality

Generally speaking, we can never recommend improving your mobile functionality enough. It helps everything from the visual design of your site to its response time.

It’s also a key part of generating additional revenue. Enhanced mobile functionality helps your search engine rankings and makes your site more appealing to advertisers. With so many people browsing online content via their phones, it stands to reason that you need a website that appeals to those visitors and allows them to easily browse your content.

What you really need to know, though, is that poor mobile optimization actively harms your revenue potential. If your site isn’t easily viewable via mobile devices, then you’re devaluing the earning potential of your past, present, and future content. This is an element of your site’s design and functionality that you need to be on top of at all times.

Open Donation Channels

This is a somewhat controversial topic, but it’s necessary to cover it from a revenue tips perspective.

Various websites like GoFundMe and Patreon exist to allow you to directly ask people for money. While some argue the ethics and effectiveness of this approach from a certain perspective, you can make this process fairly simple. As long as you are tying your requests to donations into future content and other rewards that you intend to deliver, then you’re really just setting up another kind of premium content model.

Like everything else, maximizing donations is really about maintaining responsibility. As long as you do that, then this is a potentially beneficial option.

Sell Your Website

You probably weren’t expecting to see this on a list of revenue tips, but that doesn’t mean that it’s not worth talking about.

At some point, one of the best ways to make money off your website may involve selling the website. Some people who enjoy the process may not wish to do so, but if making money is the goal, then outright selling your site may be the best way to reach it.

Again, this is really all about being honest about your website, what you want from it, and how to best make money when certain situations present themselves.

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