In other words, what are the ways to increase the traffic to my site? A fast website translates to a better user experience, and increased traffic if a significant percentage of referrals come from the organic search engines. And if your site generates income, this means increased profits.
Please keep in mind that content is king. A fast website does not ultimately increase your viewership if it lacks interesting content.
But please also realize that visitors want responsiveness. A Google study indicates that 53% of mobile-based visitors will not wait for more than 3 seconds. The same study finds that “sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates, and 25% higher ad view-ability than sites taking nearly four times longer at 19 seconds.” Another study on ecommerce sites shows that 50% of visitors abandon ship after 5 seconds. Therefore, as a site owner, it is imperative to serve a responsive website. Responsiveness is a key design parameter in all of our themes as well as our own.